Amsha Institute
Increase smallholder farmers contribution to Tanzanian economic growth
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Launching of the second AMSHA Strategic plan 2020-2025

Launching of the second AMSHA Strategic plan 2020-2025

We are excited to announce the launch of our new strategic plan, execution of the second AMSHA Strategic Plan 2020-2025 is inevitable for achieving the general organizational focus on sustainable rural development through community mobilization, mindset change campaign while imparting entrepreneurial philosophy and agribusiness skills to the rural population.

Amsha Institute for Rural Entrepreneurship forms part of attaining Tanzania Development Vision (TDV 2025) and its Five Years Development Plan. In this circumstance, AMSHA’s first target aims at supporting smallholder farmers to acquire “a high-quality livelihood.” The main objective for this strategic plan is “To promote equitable economic that create employment growth opportunities through profitable, competitive, and sustainable agricultural practices to rural smallholder farmers in Tanzania.”

To achieve the target, the Strategic Plan designed its strategic objectives such that AMSHA Institute addresses the challenges facing rural smallholder farmers for the next five years. The Strategic Objectives are as follows: –

  • Improved business and marketing performance of rural smallholder farmers in selected value chains for selected subsectors and locations in Tanzania;
  • Improved business environment that fosters the growth of rural smallholder farmers in the selected value chains and locations;
  • Enhanced Sustainable Agriculture Practices for rural smallholder farmers; and #
  • Increasing liquidity and institution investment to create financial sustainability.

I call upon AMSHA beneficiaries and stakeholders to join hands to support our total commitment to implementing the strategic objectives outlined in this document. We are well aware that, implementation of this plan also requires commitments from other actors. Therefore, we request all stakeholders to cooperate with AMSHA. More importantly, we will adhere to our country’s policies and frameworks to successfully implement this Strategy.

On behalf of the Advisory Board, I would like to take this opportunity to appreciate the efforts of those who contributed to developing this strategic plan, as it is an essential guide to the AMSHA activities for the next five years (2020-2025).


CPA. Dr. Seraphia Mgembe  – Chairperson, AMSHA Institute of Rural Entrepreneurship